Apr 16, 2020
When one country after another took measures to slow the spread of
the coronavirus, BrewDog faced a 70% drop in revenue because
customers could no longer visit its 102 bars worldwide. The
Scottish brewer, distiller, and bar operator decided to switch from
producing gin, vodka, and rum to making hand sanitiser. Ben Press,
ACMA, CGMA, BrewDog’s retail finance manager, explains how the
international company managed to change production quickly and how
it plans to survive the economic impact of the coronavirus
pandemic.